WFS StartCup: These are the 16 startups pitching at WFS Live

WFS StartCup: These are the 16 startups pitching at WFS Live 2047 1039 WFS Live

World Football Summit and the Global Sports Innovation Center powered by Microsoft (GSIC) have announced the 16 startups selected by the WFS StartCup jury to participate at WFS Live powered by R9. These startups will have the opportunity to pitch their solutions to the global football industry in the online event that will gather 100+ top speakers and nearly 3,000 industry professionals from all over the world from July 6th to 10th.

The StartCup session will take place on Thursday July 9th at 5.00 PM (CEST). The jury will then decide the Top 8 startups that make it to the final stage, which will take place at the next WFS online summit.

The 16 selected startups come from 10 different countries (Brazil, France, Germany, Hungary, Israel, Netherlands, Qatar, Spain, United Stated and United Kingdom) and offer a wide range of solutions in different fields, although mostly focused on Player & Team Performance and Fan Engagement. Half of them use AI-driven technology.

16 shortlisted startups:

4D Sight: AI and cloud-based virtual ad insertion in sports and esports. It creates intrinsic, audience-friendly, targeted ads for great brand sentiment.

– ACE Applied Cognitive Engineering Ltd. / The Football IntelliGym: Improves footballers’ performance by boosting players’ decision-making skills. It provides easy-to-use training software that is scientifically proven to improve actual on-field players’ performance by 20-40% by training an hour a week.

AiScout: Has developed an Amateur Talent Identification platform, which is using AI, Machine Learning, Data Analytics & in-app Biomechanics, Psychometric & Cognitive Analysis, to automate the Amateur Talent Identification, scouting & trial process.

– Armony Ltd: Claims to be the world’s first, patent-pending, wireless communication system made specifically for the use of soccer teams. This system creates a direct connection between coaches and their players, simultaneously transmitting coaches’ instructions and eliminating the need for coaches to yell to their players.

– BBox Sports: A startup focused on fan engagement. BBox Sports have created an engagement tool that offers real data about real fans. BBox allows sports teams to really know their fans and engage with them in a whole new level through Augmented Reality.

– Beyond Sports BV: Transforms positional tracking data into fully immersive and animated 3D simulations in 16 milliseconds, serving player development, match analysis, broadcasting and multi platform end consumer access across multiple sports.

– Fanisko: It offers a B2B platform & solution that helps sports organizations to: 1) Identify high value fans through data driven campaigns, 2) Engage wherever they are and whatever they use, 3) Retain through Gamification, AR, & VR and 4) Monetize through sponsor activations.

– IDOVEN: Remote digital sports cardiology based on Artificial Intelligence. With the aim of early detection of diseases such as myocardial infarction, sudden death and other heart problems in people and athletes of any level.

– Imagine AR Inc: An industry leader for an augmented reality platform for sports and live events. Its platform can synergistically engage fans in immersive memorable experiences to drive a deeper engagement and create new revenue sources.

– A startup working in the field of augmented reality to enhance the fan experience for sports and esports. They rely on the latest innovations (like machine learning, computer vision, real-time data) to design new ways for teams and leagues to engage their audience by sharing immersive and interactive experiences with their fans.

– iSPORTiSTiCS: This company processes, formats and analyze sports content, using technologies based on AI and ML to simplify, enhance and amplify deliveries on the way from the crude content and distributors / audience, increasing all people interactivity and engagement.

– Olocip: Pioneering international company specialised in the implementation of Artificial Intelligence in the business world and professional sports.

– Pico – Get Personal: A SportsTech startup with a personalized fan communication platform, powered by AI. Pico transforms engagement across digital & social channels into high-converting fan experiences that support true business objectives. Pico drives engaged, anonymous online fans into 1st party systems with actionable data via personalization at scale.

– Seyu – Together for victory!: An easy to implement, 150+ events proven, AI assisted solution which is using sport industry partners’ already existing IT infrastructure to allow fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.

– Sponix Tech: A technology company that provides solutions and services which helps broadcasters, TV channels and advertisers increase viewers and enhance fan experience. Their end-to-end creative service covers the entire video production process, from developing an initial concept, through to offering a full service of pre-production, filming and post-production.

Sport Buff: An innovative fan-driven company that truly combines sports broadcast, digital/ social fan engagement and live sports datacasts to create a truly unique business and product, delivering the best-in-class next generation of sports fan viewing, engagement and gamification, powered by AI and Machine Learning. 

Francis Casado (MMC) on how to guarantee revenue with venues at 30% capacity

Francis Casado (MMC) on how to guarantee revenue with venues at 30% capacity 1794 907 WFS Live

Francis Casado is the Head of Business Development of Mobile Media Contenta company providing virtual visualisation technology for major sport venues across the world. We met Casado four years ago, when MMC became the first winner of the WFS StartCup by GSIC. We recently caught up with him to talk about the challenges that the sports industry will have to face in the “new normal” as a result of the Covid-19 pandemic and how technology can help overcome these challenges.

Q. First of all, Mr. Casado, tell us briefly about your company, what solutions does it provide and what partners are you currently working with with in the sports industry?

A. MMC has developed a platform called 3D Digital Venue. 3DDV is a B2B SaaS company delivering the world’s most accurate 3D-VR venue digitalization technology for the Sports and Performing Arts industries. The company has developed 3D Digital Venue, a unique scalable API-based technology platform, providing 360-degree seat views of every single seat to any ticketing system worldwide.

Q. Why did you decide to participate in the WFS StartCup competition? What goals were you aiming to achieve?

A. MMC with its 3DDV has been growing at a global scale thanks to its technology and the partners that have decided to work with us. 3D Digital Venue platform has become a de facto standard for vast majority of ticketing platforms. Although the platform has been quite successful in the foreign countries, we have been struggling to land national clients. We believe the Spanish league has a lot of potential and interesting clients.

Q. What impact did winning the WFS StartCup competition have on your startup?

A. We were promoted in several newspapers and especially in social media. We received some calls from local companies and a couple of clubs interested in exploring synergies.

Q. Technology has been playing a crucial role in sports for quite some time now, but its importance will still be increasing in the upcoming years. In which areas would you say we can expect more impact in the coming years?

A. We believe that premium sales are going to increase in the following years, especially due to the influence of Covid-19. Social Distancing tools are also technologies that have risen the interest of clubs and venue managers. Last but not least, being able to attend events remotely or interact with fans that are not part of the live event physically is also a trend. In a nutshell, security, safety, staying connected and interacting with people are key areas.

Q. Covid-19 is going to present new and unprecedented challenges for the sports industry once competitions resume. How do you think technology can help overcome these challenges? What new developments do you eye?

A. Social Distancing algorithms for creating new venue layouts. Planning tools for managing fans, adapting existing services such as Food and Beverage, merchandising or premium experiences to the “new normal” will be a challenge. In addition, guarantee revenue for clubs and venue owners is also a challenge understanding they can manage 30% of their venue capacity, best case escenario.