Front highlight

WFS Live figures

WFS Live confirms status as football industry’s most global gathering

WFS Live confirms status as football industry’s most global gathering 1200 600 WFS Live

The second edition of WFS Live came to an end on Friday, 27 November with a unique Q&A session that saw FIFA Secretary General Fatma Samoura reflect on her journey since being appointed the first-ever woman to the role and share her insight into how football’s governing body is leading the industry’s global response to the Covid-19 pandemic.

The inspiring conversation between Samoura and prestigious sport broadcaster Carol Tshabalala brought the curtain down on an event that once again proved to be football’s most global business gathering.

WFS Live provided first-hand insight into crucial topics affecting the industry, such as when, where and how will fans return to stadiums, what monetisation strategies are being developed to make up for the downfalls and what challenges and opportunities await in the post-pandemic era.

Furthermore, and thanks to World Football Summit’s partnership with Common Goal, WFS Live brought players, clubs, leagues, federations and sponsoring brands together for the first time to reflect on the need to build a more purpose-driven industry, kicking-off a ground-breaking discussion that will be built upon in future events and that will hopefully lead to a brighter and more sustainable future for all the stakeholders.

Day one of WFS Live was entirely devoted to re-imagining the football we want, the game we need, and saw leaders share their views on how to embed purpose in the fabric of the industry, addressing increasingly relevant topics such as gender equality and diversity, global citizenship and athlete activism.

Overall, 150 top-notch industry leaders took the virtual stage in 50 conference sessions, each of which gathered hundreds of attendees on the WFS Live App and also via LIVENow, the on demand streaming platform which aired the summit for the first time.

As in all WFS events, panels were the starting points of the discussions, with conversations continuing across the different networking features of the WFS Live App. The 2,134 attendees from 107 countries made more than 7,000 contacts and shared over 15,000 messages.

Over 700 news items were published in more than 50 different countries, reaching an audience of 3,400,000,000+ worldwide. Among the speakers to make the global headlines at WFS Live were Javier Tebas on his plans to reopen LaLiga stadiums, Samuel Etoo on the future of Lionel Messi and FC Barcelona, and super-agents Jonathan Barnett and Mino Raiola with their strong response to FIFA’s plans to regulate their business.

The WFS Live App and all its networking features will remain available until December 31st for those who still want to make new connections or arrange meetings. Videos of the full panels will be posted on our YouTube channel on January 1st 2021.

In the meantime, CLICK HERE to access highlights of each session.

Watch: WFS Live Closure with Fatma Samoura – highlights and takeaways

Watch: WFS Live Closure with Fatma Samoura – highlights and takeaways 1917 1077 WFS Live

At the closing session of WFS LIVE, FIFA secretary general Fatma Samoura shared insight into the fascinating journey that she’s gone through since being appointed by President Gianni Infantino, in what she described as a game-changing decision taken by a “football visionary”, and discussed some of the most significant changes that football’s governing body has experienced under his leadership.

In a Q&A session conducted by South African sports broadcaster Carol Tshabalala, Mrs. Samoura discussed FIFA’s “ground-breaking” Covid-19 Relief Plan, which according to her “has allowed some normality to come back to football”, and elaborated on the main pillars of FIFA’s vision for 2020-30.

This panel brought to an end the fifth and final day of the second edition of WFS LIVE, a digital conference that over the past week has brought together 150 speakers and over 2,000 attendees from across the globe.

Gianni Infantino: “It’s time to speak about the international calendar, nobody is happy with it”

Gianni Infantino: “It’s time to speak about the international calendar, nobody is happy with it” 1242 570 WFS Live

FIFA President Gianni Infantino is keen to engage in dialogue with clubs and federations over the future of football’s calendar, a calendar that has already been completely shaken up by the Covid-19 pandemic. This is one of the main issues that Infantino addressed as he appeared in the closing session of WFS Live powered by Ronaldo, a Q&A which was hosted by Ronaldo himself.

The Brazilian legend asked the FIFA president about football’s calendar going forward and Infantino pointed out that it has already been shaken up due to the several months of inaction that the pandemic caused. Given that so many found the balance between club and national team matches problematic even before the crisis, now is the time for dialogue.

As Gianni Infantino said: “When you speak about it, you find out that nobody is really happy with the current international match calendar. You have national team games in September, October and November, then in March and then in June. You have players who have to travel halfway around the world back and forth for these games. I think it is time to speak about it.”

“It’s important to listen, to get input, to get opinions, to find the right balance,” he continued. “It’s important for us that we find the right balance between clubs and national teams. And not only a few clubs in Europe and a few national teams in Europe and Brazil and Argentina, but much wider than that. All over the world. We need to make sure that when we rethink our competitions at FIFA level, and also at national level, that we take the experiences we’ve had now with this crisis on board and we see how we can make football more impactful.”

“Nobody is really happy with the current international match calendar. You have players who have to travel halfway around the world back and forth for these games. I think it is time to speak about it.” – Gianni Infantino, FIFA President

The new-look FIFA Club World Cup will have a place in the new calendar, even if FIFA already agreed to move it from the summer 2021 slot. Ronaldo asked why not all in the football industry have been on board with the plans to revamp and expand this Club World Cup, and Infantino responded as so: “I don’t know why they’re afraid. Maybe because it would become the best club competition in the world very soon. I think it’s an example of something I’ve said before. When we decided to do the new Club World Cup, we decided at the same time to stop with the Confederations Cup and the current Club World Cup. I think we are the only sports body in the world that doesn’t just add, but that replaces and makes something that is more relevant and more interesting.

Delving into the impacts of COVID-19 on the world of football, Infantino told Ronaldo about how FIFA is trying to help organisations around the world and how a relief fund of 1.5 billion dollars has been created. Even still, there are no one-size-fits-all solutions.

One of the repeated themes of the WFS Live week, which was held from July 6th to July 10th, was the issue of women’s football and how the impact of the coronavirus crisis could be even harsher for the women’s game. FIFA are aware of this, as Infantino explained.

Women’s football is a top priority for FIFA and we have created a specific task force and working group to deal with questions about women’s football in this particular crisis,” he revealed. “We have committed 1 billion dollars from the next four years to be invested by FIFA in women’s football and, in spite of the crisis, we’ll continue with this investment of course. As part of our relief plan, we’ve invested in women’s football as well. So, I think we should not use coronavirus to put women’s football aside. On the contrary, we have to help women’s football even more because it has a bright future.”

“Maybe we should organise the Women’s World Cup every two years instead of every four years”, Ganni Infantino – FIFA President

Moving on to that future, Infantino suggested that the FIFA Women’s World Cup could become a biennial event. He said: “One idea that came in this period, and even before as well, is that maybe we should organise the Women’s World Cup every two years instead of every four years. For the next Women’s World Cup in 2023, we had a lot of interest around the world. We’ll go to Australia and New Zealand. Then, what happens next? Should we go to South America? Or maybe Europe or North America want to organise it again? Why not South America? Why not Africa? So, we need to see what we can do.”

The conversation between Ronaldo and Infantino concluded with some thoughts about football and footballers’ role in social movements, such as Black Lives Matter. Infantino explained that he is fully behind players voicing opinions on such matters, saying: “Players are people. So, for me, it’s normal and natural that they express their views. I’m definitely a defender of freedom of expression, always with respect and never with disrespect or with violence. But, whenever a football player is expressing their views or opinions in a respectful way or the right way then obviously this has to be welcomed because it has an impact in society and we want football to have a positive impact in society.”

Ronaldo completely agreed with that sentiment and called for education to play a role. As the Brazilian concluded: “The fight against racism is not just a fight for black people, it’s everybody’s fight. We have to fight it every day. Nobody is born racist, but somehow people learn to be racist. We have to fight to teach those who learn that when kids. But, it’s everybody’s fight.”

A selection of Gianni Infantino’s quotes :

On altering transfer market rules to allow players to finish 2019/20 with their current clubs:
“With different laws in different countries and with different interests in different countries, and also with different clubs, we had to find some reasonable and flexible rules and we amended our regulations on a temporary basis for this period for the transfers in order to, mainly, protect the integrity of the competitions. It’s important that if a player starts a competition with a club that they finish the competition with that club as well, or at least that we protect the integrity in the sense that this player cannot go on June 30th to play for another club in the same competition and play the last few matches there. Because this, of course, would not be fair from a sporting point of view.

On the busy schedule facing world football over the coming years:
“The Champions League will be finished at the end of August and then we’ll immediately have national team games and then the new season starts and then it ends with the Euros and the Copa America. Then we’re already into 2021/22 and then that’ll be the year of the World Cup. So, it’ll be a very right schedule for the next couple of years. We have to realise that the core of football is the players. I think some people in some management positions have forgotten that, certainly in the past and maybe some as well in the present. We have to realise that, at FIFA, we are here to make sure that the stage is set for the main actors, which are the players, to shine. We need to be very careful and very mindful about this, about the health of the players. For this reason, for example, I’m happy that the IFAB agreed with the proposal of FIFA for there to be five substitutions for this period.”

On holding matches behind closed doors:
“To watch these games without spectators is sad. It’s sad. Of course, it’s better than nothing, but… I was saying before that the players are the heart of the game, but the fans are the soul of the game. I think that without fans it’s like without players. It’s not really football. In this moment, it’s not possible because of health reasons. But, we need to work to have the fans back in the stadiums as soon as it’s possible from a health point of view.”

On FIFA’s role in education:
“There are many many topics that we can speak to children about through football and we can help in the education of children. So, FIFA is investing in the Football For Schools Programme 100 million dollars to give 700 million children around the world the possibility not only to play football, but mainly to have, through football, the possibility to learn a few skills which are important for their lives.”

Day 4 highlights: Simon Oliveira, Al Guido, Joe de Sena, the WFS StartCup and more

Day 4 highlights: Simon Oliveira, Al Guido, Joe de Sena, the WFS StartCup and more 1097 521 WFS Live

Day 4 of WFS Live powered by R9 saw leading social media experts discuss why athletes are becoming powerful influencers and why this trend is only just starting. Successful entrepreneurs like Alejandro Agag (Extreme E) or Joe de Sena (Spartan Race) exchanged views on what football can learn from other sports, whilst Barça’s Marta Plana and Pixellot CEO Alon Werber addressed the crucial role of technology in the “New Normal”. Plus, we had the semi-finals of the WFS StartCup by GSIC.

Simon Oliveira (KIN Partners) on who can become the LeBron James of football:
“If you look at the audiences of Messi, Ronaldo or Neymar I think they have the power of a Ferrari in their hands but they’re still learning to drive. They have enormous potential, some individually have more than the combined audience of The New York Times, The Washington Post and the LA Times put together. However, I think where LeBron was very clever was he very much identified what the content slate would be from his perspective. It was built around American black culture and things that he was passionate about. I think any footballer going to this are needs to be very clear as to what their identity is and what the content stream and platform should be for.”

Al Guido (49ers) on the need to embrace user-generated content
“We have 20 people on our content team capturing 49ers and other sports every single day. However, we have 10 million fans all over the world capturing 49ers content, so you have to embrace it. User-generated content is just another form of our 49ers Studio team. Last year, Live Nation and Ticketmaster had more reaction for tickets going on sale for the NFL season based on user-generated 30-second advertisements versus studio-recorded production quality, because people want to be in the action, they want to see what happens there.”
Alon Werber (Pixellot) on how automation and AI can save clubs post-Covid
“A lot of clubs in the world live on venue tickets and are going to lack revenue streams in the coming season, in which there are going to be severe restrictions on stadium attendance. Bringing quick and low cost production to allow them to continue connecting with their fans via a subscription model or through sponsorship deals can be almost a matter of life or death for these clubs in the coming season. At Pixellot we’ve been engaging AI and computer vision to film, produce and stream completely automatic games for 4 years and today we are installed in around 8,000 fields of 16 different sports. Last January we were producing live 100,000 hours of life events.”
Ricardo Dias (Ambev) on bringing content to people’s homes
“It’s time to stay at home. We are taking the opportunity to create new occasions for consumption. We are investing in e-commerce, lives and bringing them to people’s homes. It was not part of the plan, but it will certainly add a lot of value in the future.”
Diogo Kotscho (Orlando City SC) on creating and engaging digital communities

“At Orlando City, what worked was creating and engaging an entire community. As a result, today it is easier to see Orlando City flags, shirts and stickers around than Orlando Magic, the traditional NBA team and more related to tourism. We brought Kaká in the first year, which was important to start our journey with the fans.”