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June 2020

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10 reasons why you can’t miss football’s biggest global gathering
10 reasons why you can’t miss football’s biggest global gathering 2048 1365 WFS Live

WFS Live is only a week away. The global online event that will gather top industry leaders across the globe to discuss the key issues affecting the sport and the business of football will kick off on Monday, July 6th with around 3,000 industry professionals tuning-in from their homes and offices all over the world.

If you’re still doubting whether or not to attend, here are 10 reasons that should help you make up your mind:

1. Hear from a unique speaker lineup featuring 100+ top industry leaders such as:

– Gianni Infantino, President of FIFA
– Sir Martin Sorrell, Executive Chairman of S4 Capital
– Javier Tebas, President of LaLiga
– Ronaldo Nazario, President of Real Valladolid
– Iker Casillas, World Champions (2010)
– Didier Drogba, Football Legend

 

2. Enjoy unmatchable interaction opportunities

Don’t just listen to the speakers, engage with them through:

  • Live questions
  • Polls
  • Group chats 

3. Participate in 30+ live panels covering the most relevant topics such as:

  • The aftermath of Covid-19
  • The future of sponsorships in sports
  • The growth of the women’s game
  • Stadium management in a post-pandemic world
  • Athletes becoming conscious activists
    And much more!

4. Globalise your network by accessing our list of attendees

Around 3,000 industry professionals from around the world will be participating at this truly global gathering.

5. Connect with 100+ global leading brands and properties such as:

6. Maximise your time using our AI-driven matchmaking software

Make sure you connect with your targeted stakeholders and arrange one-on-one meetings in advance.

7. Accelerate your business opportunities

Generate a full database of potential leads.

8. Boost your ROI

By cutting travel and accommodation costs.

9. Meet new brands and exciting startups at the WFS Live Virtual Expo Area

Academic institutions, federations, media, streaming platforms, techies and much more!

10. Help tackle the effects of Covid-19 on vulnerable communities

All net proceeds generated by WFS Live will be donated to Common Goal and Fundação Fenômenos.

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WFS StartCup: These are the 16 startups pitching at WFS Live
WFS StartCup: These are the 16 startups pitching at WFS Live 2047 1039 WFS Live

World Football Summit and the Global Sports Innovation Center powered by Microsoft (GSIC) have announced the 16 startups selected by the WFS StartCup jury to participate at WFS Live powered by R9. These startups will have the opportunity to pitch their solutions to the global football industry in the online event that will gather 100+ top speakers and nearly 3,000 industry professionals from all over the world from July 6th to 10th.

The StartCup session will take place on Thursday July 9th at 5.00 PM (CEST). The jury will then decide the Top 8 startups that make it to the final stage, which will take place at the next WFS online summit.

The 16 selected startups come from 10 different countries (Brazil, France, Germany, Hungary, Israel, Netherlands, Qatar, Spain, United Stated and United Kingdom) and offer a wide range of solutions in different fields, although mostly focused on Player & Team Performance and Fan Engagement. Half of them use AI-driven technology.

16 shortlisted startups:

– 4D Sight: AI and cloud-based virtual ad insertion in sports and esports. It creates intrinsic, audience-friendly, targeted ads for great brand sentiment.

– ACE Applied Cognitive Engineering Ltd. / The Football IntelliGym: Improves footballers’ performance by boosting players’ decision-making skills. It provides easy-to-use training software that is scientifically proven to improve actual on-field players’ performance by 20-40% by training an hour a week.

– AiScout: Has developed an Amateur Talent Identification platform, which is using AI, Machine Learning, Data Analytics & in-app Biomechanics, Psychometric & Cognitive Analysis, to automate the Amateur Talent Identification, scouting & trial process.

– Armony Ltd: Claims to be the world’s first, patent-pending, wireless communication system made specifically for the use of soccer teams. This system creates a direct connection between coaches and their players, simultaneously transmitting coaches’ instructions and eliminating the need for coaches to yell to their players.

– BBox Sports: A startup focused on fan engagement. BBox Sports have created an engagement tool that offers real data about real fans. BBox allows sports teams to really know their fans and engage with them in a whole new level through Augmented Reality.

– Beyond Sports BV: Transforms positional tracking data into fully immersive and animated 3D simulations in 16 milliseconds, serving player development, match analysis, broadcasting and multi platform end consumer access across multiple sports.

– Fanisko: It offers a B2B platform & solution that helps sports organizations to: 1) Identify high value fans through data driven campaigns, 2) Engage wherever they are and whatever they use, 3) Retain through Gamification, AR, & VR and 4) Monetize through sponsor activations.

– IDOVEN: Remote digital sports cardiology based on Artificial Intelligence. With the aim of early detection of diseases such as myocardial infarction, sudden death and other heart problems in people and athletes of any level.

– Imagine AR Inc: An industry leader for an augmented reality platform for sports and live events. Its platform can synergistically engage fans in immersive memorable experiences to drive a deeper engagement and create new revenue sources.

– Immersiv.io: A startup working in the field of augmented reality to enhance the fan experience for sports and esports. They rely on the latest innovations (like machine learning, computer vision, real-time data) to design new ways for teams and leagues to engage their audience by sharing immersive and interactive experiences with their fans.

– iSPORTiSTiCS: This company processes, formats and analyze sports content, using technologies based on AI and ML to simplify, enhance and amplify deliveries on the way from the crude content and distributors / audience, increasing all people interactivity and engagement.

– Olocip: Pioneering international company specialised in the implementation of Artificial Intelligence in the business world and professional sports.

– Pico – Get Personal: A SportsTech startup with a personalized fan communication platform, powered by AI. Pico transforms engagement across digital & social channels into high-converting fan experiences that support true business objectives. Pico drives engaged, anonymous online fans into 1st party systems with actionable data via personalization at scale.

– Seyu – Together for victory!: An easy to implement, 150+ events proven, AI assisted solution which is using sport industry partners’ already existing IT infrastructure to allow fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.

– Sponix Tech: A technology company that provides solutions and services which helps broadcasters, TV channels and advertisers increase viewers and enhance fan experience. Their end-to-end creative service covers the entire video production process, from developing an initial concept, through to offering a full service of pre-production, filming and post-production.

– Sport Buff: An innovative fan-driven company that truly combines sports broadcast, digital/ social fan engagement and live sports datacasts to create a truly unique business and product, delivering the best-in-class next generation of sports fan viewing, engagement and gamification, powered by AI and Machine Learning. 

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90 startups from 32 countries have registered for the WFS StartCup
90 startups from 32 countries have registered for the WFS StartCup 2048 1365 WFS Live

90 startups from up to 32 different countries across the globe have submitted their candidacy for the WFS StartCup by GSIC, the international startup competition that aims to locate the best sportech projects and/or startups with innovative solutions that can impact the sports industry in general, and football in particular. 

Spain, the UK and the USA are the countries that have submitted most candidacies this year, while Fan Engagement & Experience has been the most popular category. 23 percent of the startups are offering solutions focused on this area.

In the coming days, the jury will deliberate and decide the 16 projects that will be awarded the right to pitch their projects during WFS Live on July 9th. The eight finalists will be announced on July 27th and will have the chance to pitch in the next WFS online summit, in which the winner will be announced.

The jury members of the 2020 WFS StartCup by GSIC

This will be the fifth edition of the WFS StartCup. In its four previous editions this competition received over 800 applications from startups around all the world. 30 of them had the opportunity to present their solutions to the world’s industry leaders at World Football Summit events. 

Thermohuman, 3D Digital Venue,  YBVR and GameReady, winners of the four previous editions respectively, have since gained great notoriety in the sportech ecosystem.  All four of them are currently working with top international sports entities such as LaLiga, NBA, Ligue 1, Australia Open, MLB, MLS, Mutua Madrid Open, Davis Cup, Manchester City, FC Barcelona, Wembley Stadium or Atlético de Madrid, among others. 

“Having had the fortune to participate and win the StartCup has been an immense help for us. It is difficult to measure the impact, but it has certainly helped us improve our positioning and brand image, and that is something very valuable in a project like ours,” said ThermoHuman founder Ismael Fernández in a recent interview.

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Paul Barber: “For most of the industry to be losing money every year is clearly an unsustainable model”
Paul Barber: “For most of the industry to be losing money every year is clearly an unsustainable model” 2560 1440 WFS Live

Paul Barber is the Chief Executive of Brighton & Hove Albion FC and will be one of the speakers during the WFS Live powered by Octagon, which is taking place from July 6th to July 10th. We recently caught up with him to talk about the challenges and opportunities that lie ahead fort the football industry in the post-Covid era.

Q. You’ve been in the football industry for over 25 years, do you recall any crisis similar to the one we are currently facing due to the Covid-19 pandemic?
A. No, this is by far the worst crisis for the football industry.

Q. Which have been the major challenges that you’ve had to overcome, personally and professionally, in the past months?       
A. Similar to most people; concerns for people’s health; financial concerns for our business; and general uncertainty.

Q. As a chief executive of a large business, how have you managed to balance the financial pressure of having to get back to business as soon as possible and the huge responsibility of taking care of the well-being of the club’s players, employees and fans?
A. Health must come first. Then it’s about being adaptable, flexible and pragmatic. We’ve tried to be open and transparent to all stakeholders at all times.

Q. Although football is restarting it seems clear that it’s going to be a TV only entertainment for quite some time, meaning that there will be no match-day revenue at least until 2021. How is Brighton preparing to face this unprecedented situation?
A. We’ve taken action to halt major projects and to reduce costs where we can. We’re also lobbying to get fans back in as soon as it is safe, even on a phased basis.

Q. This crisis has proved that clubs rely too much on match-day income and media rights and that if football is to continue growing there is a huge need to explore other revenue streams. Where do you think these new revenue streams can be found considering that investment in sponsoring is also likely to decrease since most industries have been seriously hit?
A. In my experience, clubs have always looked to build new and more sustainable revenue streams. Achieving this while maintaining focus on core objectives is challenging.

Q. A couple of months ago, Brighton Chairman Tony Bloom said he wished Covid-19 “sparks a change in football’s broken financial model”. Do you agree? Which would you say should be the most urgent changes?
A. For most of the industry to be losing money every year is clearly an unsustainable model. We need to be prepared to manage our cost base – player salaries – far more robustly to reverse the model. This is easier said than done in a competitive industry that relies on the best talent.

Q. Changing the financial model will undoubtedly take some time. In the meantime, how do you think this crisis is going to reshape the football landscape and what do you think will be the main consequences?
A. This crisis has shaken all of us. We need to ensure our contracts are more resilient for the future, and we need to ensure we have better protection in our contracts.

“We need to ensure our contracts are more resilient for the future, and we need to ensure we have better protection in our contracts” – Paul Barber

Q. We’re focusing a lot on the challenges, but obviously there will also be opportunities arising. From where we stand today, which do you envision?
A. The obvious one is to learn the lessons of the past 3 months – there are many!

Q. You are going to be one of the key speakers at the upcoming WFS Live powered by Octagon along with a number of global leaders across the industry. How do you think a gathering like this can help football at this moment and what topics and issues are you most looking forward to discussing?
A. It’s always good to share views and opinions, there is much to learn from colleagues.

Q. At WFS Live we believe this crisis can provide an opportunity to kick off a new beginning for the football industry. From the perspective of a top club like Brighton, what do you think can be done in this new era to make football even greater?
A. Well, we’ve all shown we can adapt to very challenging circumstances. We can innovate. We can survive. Hopefully, moving forward we can prosper too.

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Join WFS Live and contribute to tackling Covid-19 across the world
Join WFS Live and contribute to tackling Covid-19 across the world 2560 1707 WFS Live

WFS Live powered by Octagon aims to contribute to the growth of the industry, but also to support those communities that have been most severely hit by Covid-19. That’s why all net proceeds will be donated to:

  • The Common Goal COVID-19 Response Fund: Founded by footballer Juan Mata and Jurgen Griesbeck, Common Goal is a platform uniting the global football community in tackling the greatest social challenges of our time. Since launching its COVID-19 Response Fund on 8th April, Common Goal has allocated the first round of proceeds to 27 community organisations. Through a collective effort by Common Goal members, from football players to football industry leaders, and beyond the football industry itself, so far €226,660 has been raised.

  • Fundaçâo Fenômenos: It was created by the idea of giving back to the society what Ronaldo achieved through his fantastic history in football. Its main goal is to reduce social imbalance in local communities and to support the less favored, with the aim of building a better country for the future generations. After 9 years of hard work, more than 25 projects have been rewarded with direct funds. Fundaçâo Fenômenos has impacted more than 85.000 life’s directly through our hard and meaningful work.

Visit Fenomenos.org and Common-Goal.org for more information on where the money goes, the work it will support and how you can donate to make a difference.

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WFS Live speaker Luis Vicente explains how Covid-19 will impact right packages
WFS Live speaker Luis Vicente explains how Covid-19 will impact right packages 2048 1365 WFS Live

WFS Live powered by Octagon, will be running from July 6th to July 10th, talking place over a month after the Bundesliga’s return to action and just under a month since LaLiga was also able to resume. It’s time now to reflect on how football was able to make a comeback in various countries around the world after the unprecedented crisis provoked by Covid-19.

As CEO of Eleven Sports and having formerly worked in digital transformation at FIFA, Luis Vicente is perfectly placed to discuss the lessons learned during this time by both linear and OTT broadcasters and by the industry in general. He’ll be doing so on the second day of WFS Live, on July 7th, in a panel titled ‘One Month Into The New Normal: Sport’s Comeback From Covid-19’.

Vicente has already demonstrated his expertise on this subject in one of the ‘Talking Sport’ webinars that have been held in recent weeks as part of a collaboration between Eleven Sports and World Football Summit. Vicente spoke on a similar topic, titled ‘Sport’s Great Comeback: Fighting Back From Covid-19’ and he is very interested in the impact the crisis will have on the future of rights packages.

As Vicente said on that panel: “I think there are, of course, many ways that Covid-19 is definitely going to impact the packages. The traditional inventory packages of sports rights holders will need to change. They needed to change anyway. There was a certain culture that didn’t probably resist the test of time, with the exception of a few organizations.”

In his view, the current crisis and the return of football behind closed doors should further convince industry players of the opportunities to be found online during an event. As Vicente explained: “When you look at the essence of a football match and you look at 47,000 or 50,000 people in a stadium, people tend to forget sometimes that there are millions of people connecting online and trying to engage with that game on social media networks. It’s an amazing ecosystem and we have actually been doing a very poor job in trying to get that all aligned. People sometimes complain about the lack of new forms of monetization. Well, that’s a solution right there that comes from a need.”

Following that line of thinking, Vicente expressed his belief that micro-transactions and micro-subscriptions will become increasingly common and popular and also praised the innovation being seen in eSports.

All of these topics will be discussed in much greater depth during WFS Live, WFS’ first virtual summit. Other speakers already announced include FIFA President Gianni Infantino, LaLiga President Javier Tebas, Real Valladolid President Ronaldo Nazário, S4 Capital executive chairman Sir Martin Sorrell and world champions Iker Casillas, Juan Mata, David Villa, Vicente del Bosque and Fernando Hierro.

Attendees, meanwhile, will come from various leagues, federations, clubs, broadcasters, retailers, sponsors and more and it’s already possible to book a ticket to this unique virtual networking opportunity right here.

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Héctor Prieto (YBVR): “80% of the WFS StartCup jury were potential clients of ours”
Héctor Prieto (YBVR): “80% of the WFS StartCup jury were potential clients of ours” 2048 1365 WFS Live

Héctor Prieto is the co-founder of YBVR a technology start-up, building the next generation VR video distribution platform. We met Prieto two years ago, when YBVR became the winner of the WFS StartCup by GSIC. We recently caught up with him to talk about the challenges that the sports industry will have to face in the “new normal” as a result of the Covid-19 pandemic and how technology can help overcome these challenges.

Q. First of all, tell us briefly about your company, what solutions does it provide and what partners are you currently working with with in the sports industry?
A. We provide a solution for 360º video streaming platform. We currently can provide from 360 production to the device application and including the streaming platform. We work with any right owner that aims to distribute its content to its customers, for example companies such as (for example) Australian Open, Movistar, Rakuten or whoever owns the sports content.

Héctor Prieto, during his pitch at WFS18.

Q. What impact did winning the WFS StartCup competition have on your project?
A. We had a very good visibility among stakeholders in the industry. YBVR, as a company, does not serve the audience directly; we provide a solution to other companies like (as industry examples) LaLiga, Movistar or Australian Open. That’s why the WFS StartCup worked so well for us, a lot of interesting things came out of it. For example, the jury of the startup competition, which was composed of around 18 people, was formed by around 80% of potential clients to us.

Q. Technology has been playing a crucial role in sports for quite some time now, but its importance will still be increasing in the upcoming years. In which areas would you say we can expect more impact in the coming years?
A. Data & analytics, media distribution (due to Covid-19 limitations) and gaming.

Q. Covid-19 is going to present new and unprecedented challenges for the sports industry once competitions resume. How do you think technology can help overcome these challenges? What new developments do you eye?
A. The limitations in accessing stadiums is increasing the use of Internet for work and leisure. People will thus be more used to technology. For media distribution, technology will need to bring the standards quality to TV concepts much faster. Also this will enhance the interactivity, either with other virtual users and also with the sport being played, which will be a big change in the industry. We are actively working in a Virtual Feedback functionality to be soon included in our product line.

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Casillas and Villa, among the World Champions to join the lineup
Casillas and Villa, among the World Champions to join the lineup 1200 800 WFS Live

For a long time, the senior national male team was the weak link of Spain’s impressive football chain. Spain had won almost every existing U- 17, U-19 and U-21 nation competition as well as the Olympic Gold Medal, and LaLiga clubs were consistently among the most successful teams in UEFA competitions. However, when it came to Eurocups and World Cups, Spain’s journey always ended abruptly in painful quarter final defeats.

Over the years, some of the country’s most talented players succumbed to what seemed to be an unbreakable curse. Until a unique generation of footballers, most of which were no more than 1,70 m tall, came together around the much celebrated ‘tiki-taka’, a style that teams across the world still strive to replicate due to its unmatchable mix of beauty and efficiency.

This year marks the tenth anniversary of the most remarkable success of that unique generation of players: the 2010 FIFA World Cup. The victory against the Netherlands in Johannesburg meant tearing down the final wall for Spanish football. It brought the whole country together in the midst of a global economic crisis that was devastating for its citizens, and its importance went far beyond the playing field. The World Cup ignited the professionalization and modernization of all the structures of the sport in the country, consolidating Spanish football as a powerful industry and one of the pillars of Spain’s country brand.

To celebrate this tenth anniversary, WFS Live powered by Octagon and Senn, Ferrero Sports&Entertainment are bringing together some of the key actors of that historical victory: Fernando Hierro, former Sporting Director of the Spanish Football Federation; Vicente del Bosque, Manager of the team from 2008 to 2016; Iker Casillas, the captain, David Villa, top scorer, and Juan Mata, who was one of the team’s rising stars in South Africa, will be sharing their memories with moderator Julio Senn in a session that will surely touch the heart of all the fans of that remarkable team.

‘La caída del muro: A decade from Spain’s historic World Cup win’ will take place on Friday July 10th a day that has been added to the WFS Live powered by Octagon schedule, which will run from July 6th to 10th. This extra day will be focused on discussing on the pitch issues and will feature some of the game’s biggest legends.

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Ismael Fernández (ThermoHuman): “Technology is going to be crucial to make things feel normal”
Ismael Fernández (ThermoHuman): “Technology is going to be crucial to make things feel normal” 1840 1209 WFS Live

Ismael Fernández is the co-founder of ThermoHuman, a pioneer company specialized in the use of Infrared Thermography to prevent injuries. We met Casado two years ago, when ThermoHuman became the second winner of the WFS StartCup by GSIC. We recently caught up with him to talk about the challenges that the sports industry will have to face in the “new normal” as a result of the COVID-19 pandemic and how technology can help overcome these challenges.

Q. First of all, tell us briefly about your company, what solutions does it provide and what partners are you currently working with with in the sports industry?

A. ThermoHuman is a pioneer company specialized in the use of Infrared Thermography to prevent injuries, to monitor them and to improve performance in humans. During the last 10 years we have been researching (8 PhD and more that 40 scientific articles published) and working with health, research and sport institutions (LaLiga, PSG, Everton FC, Houston Rockets, etc.). The results showed up to a 70% reduction of muscle injuries. The system is based on a camera that takes thermal images from subjects and a software that uses computer vision algorithms to let us know in a matter of seconds which body regions might have any potential risk of injury: fast, non-invasive and objective. Our main added value is focused in creating artificial intelligence based on machine learning and computer vision algorithms to identify automatically body regions in thermal images from humans, and also neural networks to create prediction features associated with thermal patterns and pathologies/injuries. In addition to that, we have now developed a specific application for COVID-19 based on elevated temperature face detection in real time.

Q. Why did you decide to participate in the WFS StartCup competition? What goals were you aiming to achieve?

A. We know very well the reputation of such an event and we considered that our technology fits perfectly in the approach of WFS StartCup by GSIC Our goals were to test if experts on the field and the audience might think the same, to show and explain our technology and benefits (which are unknown for almost everyone) and obviously to gain visibility and strength our brand in the sector.

 

Ismael Fernández receives the WFS StartCup award from Iris Cordoba in 2017.

Q. What impact did winning the WFS StartCup competition have on your project?

A. World Football Summit has become a reference event at a national and international level in a very short time. Having had the fortune to participate and win the StartCup has been an immense help in our great objective of publicizing the application of thermography for the prevention and monitoring of injuries in sports and health sector. It is difficult to measure the impact, but it has certainly helped us improve our positioning and brand image, and that is something very valuable in a project like ours.

Q. Technology has been playing a crucial role in sports for quite some time now, but its importance will still be increasing in the upcoming years. In which areas would you say we can expect more impact in the coming years?

A. No doubt we are going to undergo a long process to what we knew as “normality”. In our opinion, technology is going to play a crucial role in making everything seem as “normal” as possible: fan engagement, stadiums, television, sharing experiences, health control, etc.

 

Q. COVID-19 is going to present new and unprecedented challenges for the sports industry once competitions resume. How do you think technology can help overcome these challenges? What new developments do you eye?

A. As I mentioned before, technology is going the help us feel we are closer to what we know as “normality”. Reducing the COVID-19 risk and making the football experience as much real as possible are the main challenges. From our side, we can help mitigating the risk of infection using our technology in sport venues and stadiums by screening fans and players to detect body elevated temperature.

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FIFA President Gianni Infantino to address the aftermath of Covid-19 at WFS Live
FIFA President Gianni Infantino to address the aftermath of Covid-19 at WFS Live 2560 1707 WFS Live

WFS Live powered by Octagon is proud to announce that FIFA President Gianni Infantino has joined our lineup of speakers. He will be taking the virtual stage at the closing session of this online and fund-raising event that will gather industry leaders across the globe to discuss the aftermath of the Covid-19 crisis. The FIFA President will share insights on how football’s global governing body envisions the future of the game.

Gianni Infantino was re-elected FIFA President for a second term by acclamation in June 2019 after successfully implementing a number of crucial governance and administration reforms that completely revamped football’s governing body and lead to unprecedented financial success.

FIFA President Gianni Infantino.

For this new term, he established the mission of “making football truly global”, which includes “paving the way to a landscape in which, one day, we will have at least 50 national teams and 50 clubs from all continents who can compete at the highest levels worldwide.”

“I am happy to accept the invitation of my friend and FIFA Legend Ronaldo to participate at the event that he is hosting online. This is a time for the global football community to be united, and this event provides a unique platform for leaders and stakeholders across the world to join forces and work together while raising funds to tackle the effects of Covid-19 on vulnerable communities,” said Gianni Infantino.

“I am happy to accept the invitation of my friend and FIFA Legend Ronaldo to participate at the event that he is hosting online. This is a time for the global football community to be united, and this event provides a unique platform for leaders and stakeholders across the world to join forces and work together while raising funds to tackle the effects of Covid-19 on vulnerable communities,” – Gianni Infantino, FIFA President.

“The industry needs true leaders more than ever and we can’t think of a more inspiring figure in football than Mr. Gianni Infantino. His job at FIFA has helped globalize, popularize and democratize football for the benefit of the entire world. I think it is great news that stakeholders across the globe will be able to hear from him at WFS Live powered by Octagon, and we are truly honored to have him,” said Ronaldo Nazário.

Gianni Infantino leads a stellar lineup that will feature up to 50 top-notch leaders representing the sports industry’s major properties and brands.

WFS Live powered by Octagon is an online, fund-raising event, co-organised by World Football Summit, Ronaldo Nazário and Octagon Brasil, that will bring football’s global leaders together from July 6th to 9th to discuss the aftermath of the Covid-19 crisis and the challenges and opportunities that lie ahead for the game and the industry. All net proceeds will be donated to Common Goal and Fundação Fenômenos to help tackle the effects of coronavirus on vulnerable communities.

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