Juan Mata

WFS and Common Goal team up to turn discussion into action at WFS Live

WFS and Common Goal team up to turn discussion into action at WFS Live 1200 675 WFS Live

World Football Summit and Common Goal are moving a step forward in their commitment to promote football’s contribution to social change. At November’s upcoming WFS Live event, the organisations will partner up to provide a platform for stakeholders from the football industry, the non-for-profit and private sectors, as well as the global football community to discuss how the sport can maximise its contribution to our people and our planet

It is a discussion becoming increasingly critical in the current landscape that will feature prominently under the title of the next edition of WFS Live from 23-27 November, 2020: “Building football’s roadmap for the future”. The event’s opening day will be entirely dedicated to promote discussions around how to embed purpose at the heart of football and invite participants to reimagine the football industry over the next 10 years, driven by the ambition of maximising its positive impact.

From the very outset, the event will also seek to create alliances and opportunities for collaboration between stakeholders from the industry and the wider global community. The intention being to take conversations beyond the summit and turn discussions into actions that positively transform both the industry and the future of our society.

“Promoting football’s power to drive social change has been at the core of World Football Summit since its foundation, but we believe the time has come to take a step forward,” said Jan Alessie, Director of World Football Summit

“As the world’s biggest shared passion, football has a key role to play in raising awareness and tackling crucial issues like racism, climate change and so many more. Through this partnership with Common Goal we aim to place the need for football to maximise its contribution at the center of the industry’s agenda and start turning discussions into actions.”

Common Goal, the football industry’s fastest growing social impact movement, encourages professional footballers, managers, officials, clubs, businesses and all other stakeholders from the football industry to donate a minimum 1% of their earnings to support high-impact initiatives that use football to drive progress towards the United Nations’ Global Goals. The movement’s long-term vision is to unlock 1% of the entire football industry’s revenues — estimated at €50 billion per year. 

Over previous years, World Football Summit and Common Goal have established a long-term partnership. Since 2017, WFS has pledged 1% of its revenues to Common Goal and Common Goal has actively participated at every event organised by WFS over the past four years. 

At the inaugural edition of WFS Live, Common Goal co-founder Juan Mata took part in a purpose-led discussion with Ronaldo Nazario on philanthropy in football and their individual personal commitment towards social change

WFS also donated part of the proceeds from the event to support the Common Goal COVID-19 Response Fund, a collective fund aimed to support young people in the most vulnerables communities around the world affected by coronavirus. In anticipation of the second WFS Live edition, WFS have committed to increasing this support, and will donate 10% of all ticketing to Common Goal.

WFS Live proceeds donated to Common Goal and Fundação Fenômenos coronavirus efforts

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Having committed all net profits from WFS Live to social movements Common Goal and Fundação Fenômenos, World Football Summit and Octagon Brasil have contributed to their respective ongoing initiatives fighting coronavirus around the world.

As part of WFS’ continued investment in real-world change through the power of football, proceeds from WFS Liveour inaugural digital event – are now being distributed by both Common Goal and Fundação Fenômenos.

“An important part of what makes football the world’s most popular game is its unmatchable power to tear down barriers, bring people together and drive social development,” said Jan Alessie, director of World Football Summit.

“These are no easy times for the industry, but at WFS we believe that now, more than ever, it’s our duty to continue supporting these efforts and promoting the power that makes football so unique. That’s why we’re delighted to donate the net proceeds of WFS Live to our long-time partners at Common Goal and to Fundação Fenômenos – with whom we look forward to continue working with in the future.”

The fight against COVID-19

Celebrating its third anniversary this month, Common Goal was co-founded by Jürgen Griesbeck and Juan Mata in 2017 as a way of “uniting the global football community in tackling the greatest social challenges of our time.”

They have done so by bringing on board some of the biggest names in the sport – such as Jürgen Klopp, Megan Rapinoe, and Paulo Dybala – taking the pledge and donating 1% of their salaries to Common Goal causes.

Common Goal have already raised over €300,000 for its COVID-19 Relief Fund, while allocating €260,000 to 27 organisations in 20 countries, with the aim of supporting Football for Good’s emergency response efforts and young people hardest hit by the pandemic.

This has helped community organisations deliver education and medical supplies to deprived areas in 200+ communities across 90 countries, reaching out to more than two million people dealing with a global crisis that has left death, hunger, violence and displacement in its wake.

Similarly, Fundação Fenômenos were born in 2012 with football at it score in the shape of founder Ronaldo Názario – the Brazil legend who redefined the sport on the pitch and is now trying to have a similarly transformative impact off it.

The Sao Paulo-based organisation’s COVID-19 Fund will distribute raised funds from September to December this year, with the express aim of supporting communities across Brazil that includes: the indigenous and black population, those that identify as LGBTQI+, the homeless, refugees, and immigrants.

The start of a new partnership…

It was the first time WFS and Fundação Fenômenos has partnered, but certainly won’t ​be the last, with both organisations firmly committed to using football as the catalyst for bringing about societal change in areas that need it the most.

“We are absolutely satisfied with the WFS partnership,” said Fundação Fenômenos president Otávio Pereira. “The event itself was groundbreaking and successful on all fronts. Furthermore, we were glad to be part of the pool of NGO’s supported.

“We call to action others to promote and foster partnerships between private and third-sectors. This is a brilliant example how joint forces can change the world for the better.”

Alessie added: “Football players have a unique power to make an impact on people’s lives and Fundação Fenômenos is a great example of the remarkable goals that can be achieved when that power is used to giving back to society.

“The work that Fundação Fenômenos is doing with vulnerable communities in Brazil is amazing. I’d like to take this opportunity to congratulate Ronaldo and all his team. We’re honoured to be partners and we look forward to continue joining forces in the future.”

… And the latest in a long-term collaboration

As for Common Goal, this is the latest in a long-running relationship that dates back to WFS taking the 1% pledge just weeks after Common Goal’s inception three years ago.

The 1% pledge is just a small part of WFS’ ongoing commitment to the Common Goal cause, and as a platform that brings the football industry leaders together, WFS firmly agrees for the need to promote football as a force for good and a tool for social development.

Griesbeck and Mata have taken to the WFS stage numerous times, bringing awareness to the huge impact football can have on the lives of millions of vulnerable people around the world.

Most recently, Spain midfielder Mata joined Fundação Fenômenos founder – and WFS Live partner – Ronaldo for an important discussion on how football players can contribute more to society at July’s WFS Live event.

Both shared their hands-on knowledge and experience from their respective work with Common Goal and Fundacao Fenômenos, which includes their efforts combating COVID-19.

“Over the last few years, World Football Summit has successfully created a space to gather and discuss the future of football,” said Griesbeck, whose Street Football World organisation was collaborating with WFS some time before Common Goal was born.

“Together we aim to drive the agenda towards how it can meaningfully contribute to the development of a fairer society and a sustainable planet, towards a platform that encourages new voices within the industry.

“We’re convinced that it’s of vital importance and we’re committed to engage in this conversation alongside World Football Summit. We’re proud to have WFS on board as a Common Goal member and look forward to together being part of the solution in the times ahead.”​

“In recent years we’re seeing more and more football players becoming actively involved in social issues, such as the fight against poverty, racism or sexual discrimination. This is of great importance because nobody has more capacity to influence youth around the world more than athletes,” added Alessie.

Common Goal’s work, making footballers and other industry players aware of their power to build a fairer society, has been key in this ongoing and crucial process. At WFS, we’re extremely proud of being members and partners of Common Goal since their inception, and we remain committed to ensuring that football as a tool for social development will be an important part of the industry’s agenda when addressing the future of the game.”

Day 5 highlights: Drogba, Carney, Collina, Infantino, Ronaldo, and more

Day 5 highlights: Drogba, Carney, Collina, Infantino, Ronaldo, and more 1236 566 WFS Live

Day 5 of WFS Live was packed with action and relevant discussions. African leaders such as CAF General Secretary Abdelmounaim Bah or football legend Didier Drogba discussed the best strategies for the game to continue growing in the continent, Pierluigi Collina, Chairman of FIFA’s Referee Committee, addressed how VAR is changing the game for the good, and FIFA President Gianni Infantino shared his plans for the future with Ronaldo Nazário in a unique live conversation. And as a special treat for our Spanish fans, we had Vicente del Bosque, Fernando Hierro, David Villa and Juan Mata sharing their memories on the 2010 World Cup, in which the Spanish National Team conquered the world with their unique “Tiki Taka” style.

Gianni Infantino on hosting the FIFA Women’s World Cup every two years
“One idea that came in this period, and even before as well, is that maybe we should organise the Women’s World Cup every two years instead of every four years. For the next Women’s World Cup in 2023, we had a lot of interest around the world. We’ll go to Australia and New Zealand. Then, what happens next? Should we go to South America? Or maybe Europe or North America want to organise it again? Why not South America? Why not Africa? So, we need to see what we can do.”

Ronaldo Nazário on fighting against racism every day
“The fight against racism is not just a fight for black people, it’s everybody’s fight. We have to fight it every day. Nobody is born racist, but somehow people learn to be racist. We have to fight to teach those who learn that when kids. But, it’s everybody’s fight.”

Santiago Solari on the mental challenges faced by players during the Covid-19 lockdown
“During the lockdown, players have had to rely heavily on self-discipline and self-motivation. They have worked for weeks without the control of any staff and without the motivation of the daily competition and also without their teammates. For the first time in their careers, they’ve experienced the harshness and the loneliness of the preparation for an individual sport, which is much more difficult.”

David Villa on why Spain has to quit looking for the new Xavi and the next Iniesta
“It would be a huge mistake to try to find the new Xavi, the new Iniesta, the new Villa or the new Casillas. Spain has great players and great coaches. They are different to the ones that won the World Cup in 2010, but they are perfectly capable of building an excellent team. If we want to succeed in the future, we have to stop comparing the current players with the past players. If we do so, Spanish football has an enormous potential.”

Didier Drogba on the need to educate football players in Africa
“Education is the key. We need to educate the players because, for example, in Ivory Coast some of them don’t know how to read, how to write. Education is vital, it is crucial because you can’t focus just on creating good football players. This is a career that lasts 10, 15 perhaps 20 years, but after that there is a life and the move can be very difficult.”

Karen Carney (Visa) on the importance of long-term partnerships in women’s football
“When I first started playing I don’t think there was any partners, there wasn’t really big sponsors. Nobody really cared if I’m honest. Then, as England started to get to major tournaments, you saw sponsors and partners drop in at key times, maybe a year before the tournaments and then they would drop out. There wasn’t really any consistency. And what I noticed since now is that for instance with Visa’s seven-year partnership, which is incredible, Nike, Barclays… This stops those peaks and troughs of coming in at the key moments and then dropping out. How can the women’s game ever really develop like that? Visa’s seven-year plan shows confidence in the game and it shows believe and that’s massive for other brands as well.”

Pierluigi Collina (FIFA) on how VAR is forcing referees to change their mentality 
“Referees today grew up as referees without VAR, so this generation is in a process of big change. They have to adapt their mentality. To be clear, a referee on the field of play has been educated to defend the decision taken against everybody. Today he has to change this mentality because he has to understand and accept that his decision on the field can be overruled based on something that can be shown on the monitor. It’s a matter of mentality.”

Day 3 highlights: Ronaldo, Mata, Popal, Verón and more

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Day 3 of WFS Live powered by R9 saw former and current football legends take the virtual stage to address both on the field and both the field topics. Rebecca Smith and Khalida Popal discussed the best way for women’s football to tackle Covid-19 and continue its growth path during a panel sponsored by Visa, Juan Sebastián Verón explained how a good education boosted him from the youth teams of Estudiantes to the Chairman’s office in a panel sponsored by Johan Cruyff Institute, whilst Ronaldo and Juan Mata shared their experiences as social activists in a panel sponsored by Santander.

Ronaldo Nazário on how Covid-19 will impact football for good organisations:
“Covid-19 is going to make a big impact on foundations and NGOs because the companies that fund these organisations have suffered a big blow and we know that whenever there is a crisis the first thing they cut is donations. What we have to do as foundations is to find solutions, find ways of proposing new projects. With Fundação Fenômenos we are developing channels and platforms to try to identify where people are suffering most in Brasil and do our best to provide assistance. It’s not what we normally do, but it is what is required. There are a lot of communities in Brasil that have no assistance and we have to provide them with an opportunity to overcome this crisis with dignity.”

Juan Mata on players becoming increasingly involved in social causes
“There are a number of reasons that explain why athletes’ voices are becoming more influential. Social media has become a very important tool for professional footballers and athletes in general, and, as we are seeing with all the young players joining Common Goal lately, players are realising that when you are a footballer you have a very powerful platform. When you state your views, people listen, and a lot of players are starting to use that power to speak up for social causes. I think this is already a trend, and I think that it is going to grow even more in the coming years. More players will realise the power they have to reach people, because in that sense nothing matches the power of sports and football.”

Juan Sebastián Verón (Club Estudiantes) on the need for clubs to ensure their player’s education
“At Estudiantes we use football as a vehicle to educate kids. We receive kids from all types of places, some of them with important needs, and it’s important that we ensure that when they leave they have finished secondary school, which is the minimum needed to get a job. I think that’s what the club has to do, and I think the kids have the right to receive that education. They’re going to invest around 10 years chasing a dream that may never come true. If that happens, I want them to know that the club gave them the chance to finish school and go back home with something. If they get to be players, that will be excellent, but if they don’t make it we want them to have another opportunity in life.”

Tatjana Haenni (Swiss Football Federation) on the need for football organisations to talk less and do more
“If you talk to male players, they are usually super supportive and helpful. If you talk to people in society, they are open to women sports. If you talk to people in the economy they see the benefits as well. It’s developing everywhere, but where we still struggle is in places in which changes could be made immediate and that’s sports organisations. These organisations quite often in my opinion do a bit more talking than actually doing. They could really reinforce the case of women’s sports much quicker and put the right structures in place.”

Toni Ordinas (Lillestrøm Sportsklubb), on how Bepro is revolutionising data analysis in football
“During more than 20 years I had the feeling that I just watched the matches, didn’t analyze the matches. With Bepro this has changed. For the first time I have the chance to see what happens on the pitch, what players do and how they interact. In youth football it’s important that we not just look at the physical parameters but also the fundamentals, this is the most important thing when you are developing a player.”

Mic Conetta (Arsenal FC) on using data to build fan engagement
“Clubs have to balance the amount of information that is available to them and really focus on what part of that information is going to drive and build out that fan experience and nurture and develop the relationship with the fans, because you can go down a lot of rabbit holes chasing a lot of data that won’t deliver much value back to either the club or the relationship with the fans.”

Iván Codina (LaLiga), on how LaLiga kept its fans engaged during the Covid-19 lockdown  
“At the beginning our main focus was definitely to show our commitment with the fight against Covid-19, specially with the dramatic situation that we had in Spain. That was our main focus. After that we were also able to provide content around the protocols for clubs to resume training and the restart of competitions, and also on all the initiatives that our clubs carried out around the restart of LaLiga.”

Ale Xavier (Desimpedidos) on how Covid-19 is forcing media companies to reinvent themselves 
“In the pandemic, more than ever, we need to reinvent ourselves, produce different content related to sports and leverage tools that already existed but we didn’t know how to use. We also need to make the best use of all available platforms.”

Dani Alves (Brasil National Team) on the need to come together to make real impact
“Individual voices don’t make much of an impact. They need to be together and in different parts of the world. All lives matter. We are in 2020 debating about the same things and haven’t evolved yet. We have to position ourselves as humans and not as football players or a sports athlete in general.”

Join WFS Live and contribute to tackling Covid-19 across the world

Join WFS Live and contribute to tackling Covid-19 across the world 2560 1707 WFS Live

WFS Live powered by Octagon aims to contribute to the growth of the industry, but also to support those communities that have been most severely hit by Covid-19. That’s why all net proceeds will be donated to:

  • The Common Goal COVID-19 Response Fund: Founded by footballer Juan Mata and Jurgen Griesbeck, Common Goal is a platform uniting the global football community in tackling the greatest social challenges of our time. Since launching its COVID-19 Response Fund on 8th April, Common Goal has allocated the first round of proceeds to 27 community organisations. Through a collective effort by Common Goal members, from football players to football industry leaders, and beyond the football industry itself, so far €226,660 has been raised.

  • Fundaçâo Fenômenos: It was created by the idea of giving back to the society what Ronaldo achieved through his fantastic history in football. Its main goal is to reduce social imbalance in local communities and to support the less favored, with the aim of building a better country for the future generations. After 9 years of hard work, more than 25 projects have been rewarded with direct funds. Fundaçâo Fenômenos has impacted more than 85.000 life’s directly through our hard and meaningful work.

Visit Fenomenos.org and Common-Goal.org for more information on where the money goes, the work it will support and how you can donate to make a difference.

Casillas and Villa, among the World Champions to join the lineup

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For a long time, the senior national male team was the weak link of Spain’s impressive football chain. Spain had won almost every existing U- 17, U-19 and U-21 nation competition as well as the Olympic Gold Medal, and LaLiga clubs were consistently among the most successful teams in UEFA competitions. However, when it came to Eurocups and World Cups, Spain’s journey always ended abruptly in painful quarter final defeats.

Over the years, some of the country’s most talented players succumbed to what seemed to be an unbreakable curse. Until a unique generation of footballers, most of which were no more than 1,70 m tall, came together around the much celebrated ‘tiki-taka’, a style that teams across the world still strive to replicate due to its unmatchable mix of beauty and efficiency.

This year marks the tenth anniversary of the most remarkable success of that unique generation of players: the 2010 FIFA World Cup. The victory against the Netherlands in Johannesburg meant tearing down the final wall for Spanish football. It brought the whole country together in the midst of a global economic crisis that was devastating for its citizens, and its importance went far beyond the playing field. The World Cup ignited the professionalization and modernization of all the structures of the sport in the country, consolidating Spanish football as a powerful industry and one of the pillars of Spain’s country brand.

To celebrate this tenth anniversary, WFS Live powered by Octagon and Senn, Ferrero Sports&Entertainment are bringing together some of the key actors of that historical victory: Fernando Hierro, former Sporting Director of the Spanish Football Federation; Vicente del Bosque, Manager of the team from 2008 to 2016; Iker Casillas, the captain, David Villa, top scorer, and Juan Mata, who was one of the team’s rising stars in South Africa, will be sharing their memories with moderator Julio Senn in a session that will surely touch the heart of all the fans of that remarkable team.

‘La caída del muro: A decade from Spain’s historic World Cup win’ will take place on Friday July 10th a day that has been added to the WFS Live powered by Octagon schedule, which will run from July 6th to 10th. This extra day will be focused on discussing on the pitch issues and will feature some of the game’s biggest legends.