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90 startups from 32 countries have registered for the WFS StartCup
90 startups from 32 countries have registered for the WFS StartCup 2048 1365 WFS Live

90 startups from up to 32 different countries across the globe have submitted their candidacy for the WFS StartCup by GSIC, the international startup competition that aims to locate the best sportech projects and/or startups with innovative solutions that can impact the sports industry in general, and football in particular. 

Spain, the UK and the USA are the countries that have submitted most candidacies this year, while Fan Engagement & Experience has been the most popular category. 23 percent of the startups are offering solutions focused on this area.

In the coming days, the jury will deliberate and decide the 16 projects that will be awarded the right to pitch their projects during WFS Live on July 9th. The eight finalists will be announced on July 27th and will have the chance to pitch in the next WFS online summit, in which the winner will be announced.

The jury members of the 2020 WFS StartCup by GSIC

This will be the fifth edition of the WFS StartCup. In its four previous editions this competition received over 800 applications from startups around all the world. 30 of them had the opportunity to present their solutions to the world’s industry leaders at World Football Summit events. 

Thermohuman, 3D Digital Venue,  YBVR and GameReady, winners of the four previous editions respectively, have since gained great notoriety in the sportech ecosystem.  All four of them are currently working with top international sports entities such as LaLiga, NBA, Ligue 1, Australia Open, MLB, MLS, Mutua Madrid Open, Davis Cup, Manchester City, FC Barcelona, Wembley Stadium or Atlético de Madrid, among others. 

“Having had the fortune to participate and win the StartCup has been an immense help for us. It is difficult to measure the impact, but it has certainly helped us improve our positioning and brand image, and that is something very valuable in a project like ours,” said ThermoHuman founder Ismael Fernández in a recent interview.

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Paul Barber: “For most of the industry to be losing money every year is clearly an unsustainable model”
Paul Barber: “For most of the industry to be losing money every year is clearly an unsustainable model” 2560 1440 WFS Live

Paul Barber is the Chief Executive of Brighton & Hove Albion FC and will be one of the speakers during the WFS Live powered by Octagon, which is taking place from July 6th to July 10th. We recently caught up with him to talk about the challenges and opportunities that lie ahead fort the football industry in the post-Covid era.

Q. You’ve been in the football industry for over 25 years, do you recall any crisis similar to the one we are currently facing due to the Covid-19 pandemic?
A. No, this is by far the worst crisis for the football industry.

Q. Which have been the major challenges that you’ve had to overcome, personally and professionally, in the past months?       
A. Similar to most people; concerns for people’s health; financial concerns for our business; and general uncertainty.

Q. As a chief executive of a large business, how have you managed to balance the financial pressure of having to get back to business as soon as possible and the huge responsibility of taking care of the well-being of the club’s players, employees and fans?
A. Health must come first. Then it’s about being adaptable, flexible and pragmatic. We’ve tried to be open and transparent to all stakeholders at all times.

Q. Although football is restarting it seems clear that it’s going to be a TV only entertainment for quite some time, meaning that there will be no match-day revenue at least until 2021. How is Brighton preparing to face this unprecedented situation?
A. We’ve taken action to halt major projects and to reduce costs where we can. We’re also lobbying to get fans back in as soon as it is safe, even on a phased basis.

Q. This crisis has proved that clubs rely too much on match-day income and media rights and that if football is to continue growing there is a huge need to explore other revenue streams. Where do you think these new revenue streams can be found considering that investment in sponsoring is also likely to decrease since most industries have been seriously hit?
A. In my experience, clubs have always looked to build new and more sustainable revenue streams. Achieving this while maintaining focus on core objectives is challenging.

Q. A couple of months ago, Brighton Chairman Tony Bloom said he wished Covid-19 “sparks a change in football’s broken financial model”. Do you agree? Which would you say should be the most urgent changes?
A. For most of the industry to be losing money every year is clearly an unsustainable model. We need to be prepared to manage our cost base – player salaries – far more robustly to reverse the model. This is easier said than done in a competitive industry that relies on the best talent.

Q. Changing the financial model will undoubtedly take some time. In the meantime, how do you think this crisis is going to reshape the football landscape and what do you think will be the main consequences?
A. This crisis has shaken all of us. We need to ensure our contracts are more resilient for the future, and we need to ensure we have better protection in our contracts.

“We need to ensure our contracts are more resilient for the future, and we need to ensure we have better protection in our contracts” – Paul Barber

Q. We’re focusing a lot on the challenges, but obviously there will also be opportunities arising. From where we stand today, which do you envision?
A. The obvious one is to learn the lessons of the past 3 months – there are many!

Q. You are going to be one of the key speakers at the upcoming WFS Live powered by Octagon along with a number of global leaders across the industry. How do you think a gathering like this can help football at this moment and what topics and issues are you most looking forward to discussing?
A. It’s always good to share views and opinions, there is much to learn from colleagues.

Q. At WFS Live we believe this crisis can provide an opportunity to kick off a new beginning for the football industry. From the perspective of a top club like Brighton, what do you think can be done in this new era to make football even greater?
A. Well, we’ve all shown we can adapt to very challenging circumstances. We can innovate. We can survive. Hopefully, moving forward we can prosper too.

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Join WFS Live and contribute to tackling Covid-19 across the world
Join WFS Live and contribute to tackling Covid-19 across the world 2560 1707 WFS Live

WFS Live powered by Octagon aims to contribute to the growth of the industry, but also to support those communities that have been most severely hit by Covid-19. That’s why all net proceeds will be donated to:

  • The Common Goal COVID-19 Response Fund: Founded by footballer Juan Mata and Jurgen Griesbeck, Common Goal is a platform uniting the global football community in tackling the greatest social challenges of our time. Since launching its COVID-19 Response Fund on 8th April, Common Goal has allocated the first round of proceeds to 27 community organisations. Through a collective effort by Common Goal members, from football players to football industry leaders, and beyond the football industry itself, so far €226,660 has been raised.

  • Fundaçâo Fenômenos: It was created by the idea of giving back to the society what Ronaldo achieved through his fantastic history in football. Its main goal is to reduce social imbalance in local communities and to support the less favored, with the aim of building a better country for the future generations. After 9 years of hard work, more than 25 projects have been rewarded with direct funds. Fundaçâo Fenômenos has impacted more than 85.000 life’s directly through our hard and meaningful work.

Visit Fenomenos.org and Common-Goal.org for more information on where the money goes, the work it will support and how you can donate to make a difference.

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WFS Live speaker Luis Vicente explains how Covid-19 will impact right packages
WFS Live speaker Luis Vicente explains how Covid-19 will impact right packages 2048 1365 WFS Live

WFS Live powered by Octagon, will be running from July 6th to July 10th, talking place over a month after the Bundesliga’s return to action and just under a month since LaLiga was also able to resume. It’s time now to reflect on how football was able to make a comeback in various countries around the world after the unprecedented crisis provoked by Covid-19.

As CEO of Eleven Sports and having formerly worked in digital transformation at FIFA, Luis Vicente is perfectly placed to discuss the lessons learned during this time by both linear and OTT broadcasters and by the industry in general. He’ll be doing so on the second day of WFS Live, on July 7th, in a panel titled ‘One Month Into The New Normal: Sport’s Comeback From Covid-19’.

Vicente has already demonstrated his expertise on this subject in one of the ‘Talking Sport’ webinars that have been held in recent weeks as part of a collaboration between Eleven Sports and World Football Summit. Vicente spoke on a similar topic, titled ‘Sport’s Great Comeback: Fighting Back From Covid-19’ and he is very interested in the impact the crisis will have on the future of rights packages.

As Vicente said on that panel: “I think there are, of course, many ways that Covid-19 is definitely going to impact the packages. The traditional inventory packages of sports rights holders will need to change. They needed to change anyway. There was a certain culture that didn’t probably resist the test of time, with the exception of a few organizations.”

In his view, the current crisis and the return of football behind closed doors should further convince industry players of the opportunities to be found online during an event. As Vicente explained: “When you look at the essence of a football match and you look at 47,000 or 50,000 people in a stadium, people tend to forget sometimes that there are millions of people connecting online and trying to engage with that game on social media networks. It’s an amazing ecosystem and we have actually been doing a very poor job in trying to get that all aligned. People sometimes complain about the lack of new forms of monetization. Well, that’s a solution right there that comes from a need.”

Following that line of thinking, Vicente expressed his belief that micro-transactions and micro-subscriptions will become increasingly common and popular and also praised the innovation being seen in eSports.

All of these topics will be discussed in much greater depth during WFS Live, WFS’ first virtual summit. Other speakers already announced include FIFA President Gianni Infantino, LaLiga President Javier Tebas, Real Valladolid President Ronaldo Nazário, S4 Capital executive chairman Sir Martin Sorrell and world champions Iker Casillas, Juan Mata, David Villa, Vicente del Bosque and Fernando Hierro.

Attendees, meanwhile, will come from various leagues, federations, clubs, broadcasters, retailers, sponsors and more and it’s already possible to book a ticket to this unique virtual networking opportunity right here.

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Héctor Prieto (YBVR): “80% of the WFS StartCup jury were potential clients of ours”
Héctor Prieto (YBVR): “80% of the WFS StartCup jury were potential clients of ours” 2048 1365 WFS Live

Héctor Prieto is the co-founder of YBVR a technology start-up, building the next generation VR video distribution platform. We met Prieto two years ago, when YBVR became the winner of the WFS StartCup by GSIC. We recently caught up with him to talk about the challenges that the sports industry will have to face in the “new normal” as a result of the Covid-19 pandemic and how technology can help overcome these challenges.

Q. First of all, tell us briefly about your company, what solutions does it provide and what partners are you currently working with with in the sports industry?
A. We provide a solution for 360º video streaming platform. We currently can provide from 360 production to the device application and including the streaming platform. We work with any right owner that aims to distribute its content to its customers, for example companies such as (for example) Australian Open, Movistar, Rakuten or whoever owns the sports content.

Héctor Prieto, during his pitch at WFS18.

Q. What impact did winning the WFS StartCup competition have on your project?
A. We had a very good visibility among stakeholders in the industry. YBVR, as a company, does not serve the audience directly; we provide a solution to other companies like (as industry examples) LaLiga, Movistar or Australian Open. That’s why the WFS StartCup worked so well for us, a lot of interesting things came out of it. For example, the jury of the startup competition, which was composed of around 18 people, was formed by around 80% of potential clients to us.

Q. Technology has been playing a crucial role in sports for quite some time now, but its importance will still be increasing in the upcoming years. In which areas would you say we can expect more impact in the coming years?
A. Data & analytics, media distribution (due to Covid-19 limitations) and gaming.

Q. Covid-19 is going to present new and unprecedented challenges for the sports industry once competitions resume. How do you think technology can help overcome these challenges? What new developments do you eye?
A. The limitations in accessing stadiums is increasing the use of Internet for work and leisure. People will thus be more used to technology. For media distribution, technology will need to bring the standards quality to TV concepts much faster. Also this will enhance the interactivity, either with other virtual users and also with the sport being played, which will be a big change in the industry. We are actively working in a Virtual Feedback functionality to be soon included in our product line.

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Casillas and Villa, among the World Champions to join the lineup
Casillas and Villa, among the World Champions to join the lineup 1200 800 WFS Live

For a long time, the senior national male team was the weak link of Spain’s impressive football chain. Spain had won almost every existing U- 17, U-19 and U-21 nation competition as well as the Olympic Gold Medal, and LaLiga clubs were consistently among the most successful teams in UEFA competitions. However, when it came to Eurocups and World Cups, Spain’s journey always ended abruptly in painful quarter final defeats.

Over the years, some of the country’s most talented players succumbed to what seemed to be an unbreakable curse. Until a unique generation of footballers, most of which were no more than 1,70 m tall, came together around the much celebrated ‘tiki-taka’, a style that teams across the world still strive to replicate due to its unmatchable mix of beauty and efficiency.

This year marks the tenth anniversary of the most remarkable success of that unique generation of players: the 2010 FIFA World Cup. The victory against the Netherlands in Johannesburg meant tearing down the final wall for Spanish football. It brought the whole country together in the midst of a global economic crisis that was devastating for its citizens, and its importance went far beyond the playing field. The World Cup ignited the professionalization and modernization of all the structures of the sport in the country, consolidating Spanish football as a powerful industry and one of the pillars of Spain’s country brand.

To celebrate this tenth anniversary, WFS Live powered by Octagon and Senn, Ferrero Sports&Entertainment are bringing together some of the key actors of that historical victory: Fernando Hierro, former Sporting Director of the Spanish Football Federation; Vicente del Bosque, Manager of the team from 2008 to 2016; Iker Casillas, the captain, David Villa, top scorer, and Juan Mata, who was one of the team’s rising stars in South Africa, will be sharing their memories with moderator Julio Senn in a session that will surely touch the heart of all the fans of that remarkable team.

‘La caída del muro: A decade from Spain’s historic World Cup win’ will take place on Friday July 10th a day that has been added to the WFS Live powered by Octagon schedule, which will run from July 6th to 10th. This extra day will be focused on discussing on the pitch issues and will feature some of the game’s biggest legends.

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Ismael Fernández (ThermoHuman): “Technology is going to be crucial to make things feel normal”
Ismael Fernández (ThermoHuman): “Technology is going to be crucial to make things feel normal” 1840 1209 WFS Live

Ismael Fernández is the co-founder of ThermoHuman, a pioneer company specialized in the use of Infrared Thermography to prevent injuries. We met Casado two years ago, when ThermoHuman became the second winner of the WFS StartCup by GSIC. We recently caught up with him to talk about the challenges that the sports industry will have to face in the “new normal” as a result of the COVID-19 pandemic and how technology can help overcome these challenges.

Q. First of all, tell us briefly about your company, what solutions does it provide and what partners are you currently working with with in the sports industry?

A. ThermoHuman is a pioneer company specialized in the use of Infrared Thermography to prevent injuries, to monitor them and to improve performance in humans. During the last 10 years we have been researching (8 PhD and more that 40 scientific articles published) and working with health, research and sport institutions (LaLiga, PSG, Everton FC, Houston Rockets, etc.). The results showed up to a 70% reduction of muscle injuries. The system is based on a camera that takes thermal images from subjects and a software that uses computer vision algorithms to let us know in a matter of seconds which body regions might have any potential risk of injury: fast, non-invasive and objective. Our main added value is focused in creating artificial intelligence based on machine learning and computer vision algorithms to identify automatically body regions in thermal images from humans, and also neural networks to create prediction features associated with thermal patterns and pathologies/injuries. In addition to that, we have now developed a specific application for COVID-19 based on elevated temperature face detection in real time.

Q. Why did you decide to participate in the WFS StartCup competition? What goals were you aiming to achieve?

A. We know very well the reputation of such an event and we considered that our technology fits perfectly in the approach of WFS StartCup by GSIC Our goals were to test if experts on the field and the audience might think the same, to show and explain our technology and benefits (which are unknown for almost everyone) and obviously to gain visibility and strength our brand in the sector.

 

Ismael Fernández receives the WFS StartCup award from Iris Cordoba in 2017.

Q. What impact did winning the WFS StartCup competition have on your project?

A. World Football Summit has become a reference event at a national and international level in a very short time. Having had the fortune to participate and win the StartCup has been an immense help in our great objective of publicizing the application of thermography for the prevention and monitoring of injuries in sports and health sector. It is difficult to measure the impact, but it has certainly helped us improve our positioning and brand image, and that is something very valuable in a project like ours.

Q. Technology has been playing a crucial role in sports for quite some time now, but its importance will still be increasing in the upcoming years. In which areas would you say we can expect more impact in the coming years?

A. No doubt we are going to undergo a long process to what we knew as “normality”. In our opinion, technology is going to play a crucial role in making everything seem as “normal” as possible: fan engagement, stadiums, television, sharing experiences, health control, etc.

 

Q. COVID-19 is going to present new and unprecedented challenges for the sports industry once competitions resume. How do you think technology can help overcome these challenges? What new developments do you eye?

A. As I mentioned before, technology is going the help us feel we are closer to what we know as “normality”. Reducing the COVID-19 risk and making the football experience as much real as possible are the main challenges. From our side, we can help mitigating the risk of infection using our technology in sport venues and stadiums by screening fans and players to detect body elevated temperature.

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FIFA President Gianni Infantino to address the aftermath of Covid-19 at WFS Live
FIFA President Gianni Infantino to address the aftermath of Covid-19 at WFS Live 2560 1707 WFS Live

WFS Live powered by Octagon is proud to announce that FIFA President Gianni Infantino has joined our lineup of speakers. He will be taking the virtual stage at the closing session of this online and fund-raising event that will gather industry leaders across the globe to discuss the aftermath of the Covid-19 crisis. The FIFA President will share insights on how football’s global governing body envisions the future of the game.

Gianni Infantino was re-elected FIFA President for a second term by acclamation in June 2019 after successfully implementing a number of crucial governance and administration reforms that completely revamped football’s governing body and lead to unprecedented financial success.

FIFA President Gianni Infantino.

For this new term, he established the mission of “making football truly global”, which includes “paving the way to a landscape in which, one day, we will have at least 50 national teams and 50 clubs from all continents who can compete at the highest levels worldwide.”

“I am happy to accept the invitation of my friend and FIFA Legend Ronaldo to participate at the event that he is hosting online. This is a time for the global football community to be united, and this event provides a unique platform for leaders and stakeholders across the world to join forces and work together while raising funds to tackle the effects of Covid-19 on vulnerable communities,” said Gianni Infantino.

“I am happy to accept the invitation of my friend and FIFA Legend Ronaldo to participate at the event that he is hosting online. This is a time for the global football community to be united, and this event provides a unique platform for leaders and stakeholders across the world to join forces and work together while raising funds to tackle the effects of Covid-19 on vulnerable communities,” – Gianni Infantino, FIFA President.

“The industry needs true leaders more than ever and we can’t think of a more inspiring figure in football than Mr. Gianni Infantino. His job at FIFA has helped globalize, popularize and democratize football for the benefit of the entire world. I think it is great news that stakeholders across the globe will be able to hear from him at WFS Live powered by Octagon, and we are truly honored to have him,” said Ronaldo Nazário.

Gianni Infantino leads a stellar lineup that will feature up to 50 top-notch leaders representing the sports industry’s major properties and brands.

WFS Live powered by Octagon is an online, fund-raising event, co-organised by World Football Summit, Ronaldo Nazário and Octagon Brasil, that will bring football’s global leaders together from July 6th to 9th to discuss the aftermath of the Covid-19 crisis and the challenges and opportunities that lie ahead for the game and the industry. All net proceeds will be donated to Common Goal and Fundação Fenômenos to help tackle the effects of coronavirus on vulnerable communities.

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Francis Casado (MMC) on how to guarantee revenue with venues at 30% capacity
Francis Casado (MMC) on how to guarantee revenue with venues at 30% capacity 1794 907 WFS Live

Francis Casado is the Head of Business Development of Mobile Media Content, a company providing virtual visualisation technology for major sport venues across the world. We met Casado four years ago, when MMC became the first winner of the WFS StartCup by GSIC. We recently caught up with him to talk about the challenges that the sports industry will have to face in the “new normal” as a result of the Covid-19 pandemic and how technology can help overcome these challenges.

Q. First of all, Mr. Casado, tell us briefly about your company, what solutions does it provide and what partners are you currently working with with in the sports industry?

A. MMC has developed a platform called 3D Digital Venue. 3DDV is a B2B SaaS company delivering the world’s most accurate 3D-VR venue digitalization technology for the Sports and Performing Arts industries. The company has developed 3D Digital Venue, a unique scalable API-based technology platform, providing 360-degree seat views of every single seat to any ticketing system worldwide.

Q. Why did you decide to participate in the WFS StartCup competition? What goals were you aiming to achieve?

A. MMC with its 3DDV has been growing at a global scale thanks to its technology and the partners that have decided to work with us. 3D Digital Venue platform has become a de facto standard for vast majority of ticketing platforms. Although the platform has been quite successful in the foreign countries, we have been struggling to land national clients. We believe the Spanish league has a lot of potential and interesting clients.

Q. What impact did winning the WFS StartCup competition have on your startup?

A. We were promoted in several newspapers and especially in social media. We received some calls from local companies and a couple of clubs interested in exploring synergies.

Q. Technology has been playing a crucial role in sports for quite some time now, but its importance will still be increasing in the upcoming years. In which areas would you say we can expect more impact in the coming years?

A. We believe that premium sales are going to increase in the following years, especially due to the influence of Covid-19. Social Distancing tools are also technologies that have risen the interest of clubs and venue managers. Last but not least, being able to attend events remotely or interact with fans that are not part of the live event physically is also a trend. In a nutshell, security, safety, staying connected and interacting with people are key areas.

Q. Covid-19 is going to present new and unprecedented challenges for the sports industry once competitions resume. How do you think technology can help overcome these challenges? What new developments do you eye?

A. Social Distancing algorithms for creating new venue layouts. Planning tools for managing fans, adapting existing services such as Food and Beverage, merchandising or premium experiences to the “new normal” will be a challenge. In addition, guarantee revenue for clubs and venue owners is also a challenge understanding they can manage 30% of their venue capacity, best case escenario.

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Trio of stellar speakers announced: Ronaldo, Sir Martin Sorrell and Javier Tebas
Trio of stellar speakers announced: Ronaldo, Sir Martin Sorrell and Javier Tebas 620 413 WFS Live

Ronaldo Nazário, Javier Tebas and Sir Martin Sorrell are the first three speakers to be announced for WFS Live powered by Octagon, the pioneering virtual event that will bring the global football industry together from July 6th to 9th. With the coronavirus pandemic having shaken up the industry, WFS is going virtual for what is set to be the largest online business event in the football industry and the first one to gather all the major leaders together in one place.

  • Ronaldo Nazário is currently the Chairman of the Board of Directors of Real Valladolid and has been since September of 2018. Before that, he became one of the beautiful game’s most iconic players ever by winning the World Cup with Brazil in 1994 and 2002, as well as three FIFA World Player of the Year and two Ballon d’Or awards. Given that he has also been an ambassador for the United Nations in the fight against poverty, Ronaldo is expertly placed to talk about so many of the issues facing the world of football and the world in general right now.
  • Sir Martin Sorrell is the Executive Chairman of S4 Capital, a digital advertising and marketing business that has over 2,400 employees in 30 countries, with a market capitalisation of over $1.2 billion. Sir Martin was also CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Put simply, he is one of the most respected minds in the advertising industry, a field that faces so much uncertainty at this time of crisis.
  • Javier Tebas is another influential figure in the football industry, having been the President of LaLiga since 2013 and having served on the boards of several national and international associations. As the leader of an organisation that has grown from 35 employees to approximately 600 members of staff and one that has increased its clubs’ audiovisual turnover to the €1.5 billion mark, Tebas knows the ins and outs of the modern football industry like few others. He has also been steering LaLiga through the coronavirus crisis in a commendable manner and is able to offer unique insight at these unprecedented times.

While the speakers at WFS Live will be discussing a wide range of topics, there will of course be particular focus on the challenges and the opportunities that will arise as a result of COVID-19. As the Conference Concept outlines, there will be discussion of how this crisis will affect all in the industry, from right holders to broadcasters to sponsors to scouting and player development departments to those working in the transfer market and beyond.

WFS Live by Octagon will have all the features that make WFS events the largest and most appreciated, with top speakers and premium networking at the crux of the conference. Interaction will be a key aspect of this get-together, with the technology being used allowing for extra-efficient networking between attendees and a truly global reach, while the keynote speeches will also remain at the heart of the summit. Ronaldo Nazário, Javier Tebas and Sir Martin Sorrell are just the first trio of speakers to be announced, but WFS Live has already confirmed other top names from across the industry’s various sectors and these will be revealed over the coming weeks.

Tickets are already on sale at the WFS Live website for a unique price of 40 euros. With WFS determined to help the communities that have been most severely hit by the coronavirus crisis, all net proceeds will be donated to the Common Goal COVID-19 Response Fund and Fundação Fenômenos.

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